Heatmaps Tracking Tools Can Increase Website Traffic Using Website Analytics

Heatmap tracking tools provide comprehensive and meticulous overview of how well users are engaging with your site.

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Heatmaps are a must in today’s age of fierce competition and highly sophisticated market with web users having so little time in their hands to go through your website and all you have got is just a few seconds to impress them straightaway or lest they are away from your site possibly forever. Moreover, with websites and webpages attaining a new height altogether, it is also of immense importance to get your act together in that terms so that you have an attractive layout, design, navigation- all perfectly placed and in the right order so that it is very easy to browse through your site.

How Heatmaps Tracking Tools Can Increase Website Traffic Using Website Analytics

As a business owner, website manager or even for a blogger, you should definitely be knowing about heatmaps. They’re a stupendous tool for collecting leads and to streamline the user experience. Analytics and metrics no doubt provide deep insights on number of visitors, visits, duration of the visitor’s visit, etc. but misses out on the coarse data like the engagement level of an user and his/her interactions on the page and the likes. Heat-maps can measure – click, scroll and move, which means that it can track where users have clicked on a certain page, how far they have scrolled down on a page, and all these results are displayed in real time.

 

Heatmaps Tracking Tools

The most popular  Heatmaps Tracking Tools used by media companies are the following:

  1. Crazy Egg: It is right a highly popular and used heat map tool. It offers mouse cursor, click, and scroll heatmaps. Confetti heatmap, a highly effective feature that comes with Crazy Egg, split the data into traffic sources, allowing the user to understand where from the most profitable traffic is coming. The clicks can be distinguished by a number of variables like region, device, or campaign, thus providing an improved insight. Crazy Egg also gives a comparison of desktop versus mobile visitors. Crazy Egg is being used by most companies for driving sales.
  2. Mouseflow: Mouseflow is a very easy to use heatmap tool for WordPress users. Mouseflow offers scroll, click, movement and attention heatmap. It also offers recording of website visitor activity. Another highly effective feature offered by Mouseflow is form analytics allowing users to see and understand why users are abandoning forms. Mouseflow tracks funnels too.
  3. Inspectlet: Inspectlet is a very powerful heatmap and session recording service. It displays how people interact on web-pages. Inspectlet is a highly sought after heatmap tool for ecommerce platforms.
  4.  Lucky Orange– Lucky Orange has truly made a great name for themselves in the industry by virtue of their great service and functionalities. Now the big question is of course what makes Lucky Orange different?It’s all about its features that make it so very special. Lucky Orange offers a wide range of tools for understanding user’s behaviour.Speaking of features, let’s see why Lucky Orange is different.

            Features & Benefits

Wonderful and easy to use dashboard.

Screen recording allowing real visitor behaviour viewing.

Easy setup.

The company has truly and really worked with utmost diligence with the pursuit to improve and better their product offering.

  1. ClickTale– ClickTale is a very good heatmap tool but it isn’t meant for all websites. However, it is indeed very powerful and one of the best known in the industry. Features and benefits include Conversion Funnels, Heatmap Panel, Form Analytics, Site Efficiency Tools, Session Playback, etc.

Pros

A wide-range of features and tools.

Easy-to-use design with fluid dashboard.

In-depth heatmap data.

Like any and all other tool, it is not devoid of a few cons either like-

Pricing structure is not standardized.

Form analytics aren’t accurate.

Again, although ClickTale is not for everyone, still it is one of the finest heatmap tools available on the market.

  1. ClickHeat– ClickHeat is an easy and quick heatmap logger powered by JavaScript.

 

 

All these heatmap tools can fill a void. Although, each of them has their own downside, they also have their own advantages too which are quite unique in their own respect.

Heatmap tracking tools provide comprehensive and meticulous overview of how well users are engaging with your site. Heatmaps display both quantitative as well as qualitative behavioural metrics. Heatmap is one of those marvellous tools which enables you track your visitors’ activity and help boost your conversions by unparallel margin.

The heatmap tool enables you to observe closely and minutely in real time the whole activity a visitor is having on your website and to make changes accordingly. In fact, the later part is the most useful one for it fulfils the purpose of heatmap with utmost efficacy.

Heatmaps are a must in today’s age of fierce competition and highly sophisticated market with web users having so little time in their hands to go through your website and all you have got is just a few seconds to impress them straightaway or lest they are away from your site possibly forever. Moreover, with websites and webpages attaining a new height altogether, it is also of immense importance to get your act together in that terms so that you have an attractive layout, design, navigation- all perfectly placed and in the right order so that it is very easy to browse through your site.

Thus, with heatmaps you can get an exclusive insight of what your visitors are doing in your site, their aggregated behavioural pattern, etc. and use the same to your advantage by eliminating the flaws, if any, and by implementing the new vista to success and thereby turning visitors into clients with a good success rate. Thus, heatmaps are these days the most profound and a highly prudent way to be using alongside analytics to get the most out of a website.  

Heatmaps are a mandatory necessity in today’s world of World Wide Web (WWW) and can get you some terrific dividends to your business. The various heatmap tools available in the market are endowed and equipped with various specialities to get real time user tracking underway.   

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